Influencer Marketing

• Develop and execute creator and influencer strategies across paid, organic, earned, and experiential media
• Source, vet, select, and activate creators across sports, entertainment, lifestyle, gaming, culture, and related categories
• Monitor emerging platforms, social trends, creator ecosystems, and cultural conversations
• Support influencer initiatives including experiential events, retail activations, and content amplification
• Serve as a key stakeholder and point of contact for the influencer program with the agency partner
• Lead creator and influencer campaigns end-to-end, including planning, talent identification, briefing, execution, timeline management, content approvals, and performance reporting
• Guide agency partners in creator briefing and content development
• Facilitate collaboration among Social, Media Partnerships, Creative, Brand, PR, Legal, and external partners
• Share creator marketing best practices and mentor team members
• Oversee creator operations and program infrastructure, including databases, tiering frameworks, rate cards, usage rights, licensing, workflows, and playbooks
• Define KPIs, interpret campaign performance, and translate insights into optimization recommendations
• Track budgets, forecasts, agency and creator spend, and resource allocation
• Ensure creator partnerships and content comply with regulatory guidelines, brand safety standards, legal requirements, disclosure policies, and contracts
• Travel up to 15% to support influencer activations, events, and key initiatives
• Perform other duties as assigned

Explore Influencer Manager at BetMGM. Review requirements and application details.