Influencer Marketing

• Lead strategy, development, execution, and optimization of influencer and creator marketing programs
• Build and scale a creator ecosystem that drives measurable business impact across the consumer journey
• Champion an always-on creator content ecosystem and strategic influencer partnerships
• Drive engagement, consideration, conversion, and revenue growth through creator-led content
• Lead a team, including agency partners, developing and executing social media strategies
• Deliver strategies for media planning, audience targeting, channel mix, creative, optimization, measurement, and reporting
• Lead multiple concurrent social media and influencer marketing campaigns and programs
• Oversee content calendars, creative processes, legal/compliance/risk reviews, paid media strategies, measurement, and reporting
• Scale brand and company awareness, consideration, and conversion through social media channels and creative executions
• Ensure brand visual and voice consistency, including in multi-cultural campaigns
• Develop and deploy plans to evolve, grow, and optimize channel presence and engagement
• Recommend innovative social media and influencer marketing tactics, initiatives, and technology solutions
• Build partnerships with senior marketing and enterprise leaders, social media channels, and agency partners
• Lead end-to-end crisis and incident protocol responses when needed

Explore Influencer/Creator Marketing Manager at Truist. Review requirements and application details.