Lead Generation

• Research target companies, decision-makers, and buying signals
• Build and maintain targeted prospect lists aligned with the ideal customer profile
• Execute personalized outbound outreach through email, LinkedIn, and other approved channels
• Develop messaging around SEO, AEO, AI-search visibility, content, and organic growth challenges
• Follow up consistently with prospects and re-engage previous conversations
• Identify prospects with relevant needs, use cases, and platform fit
• Qualify prospect interest before scheduling meetings with the founders
• Book qualified discovery calls and provide meeting context
• Document prospect strategies, challenges, goals, and decision-making processes
• Maintain accurate prospect, outreach, and pipeline records in HubSpot
• Track outreach performance, response rates, meetings booked, and conversion trends
• Share insights on objections, messaging effectiveness, target industries, and campaign performance
• Use performance data to improve targeting and conversion
• Use AI tools and agentic workflows for account research, personalization, follow-up, and reporting
• Review AI-generated research and messaging for accuracy and personalization
• Adapt outreach based on results and evolving target segments
• Work closely with company founders to build the outbound sales function

Explore Outbound Lead Generation Specialist at Scale Army Careers. Review requirements and application details.