Lead Generation

• Own lead generation for IHG's Development Demand Center (DDC)
• Serve as the connective tissue between Americas Development and marketing
• Partner with Global Marketing Shared Services to align campaigns, targeting, and channel execution
• Own segmentation and outbound calling strategy for Development
• Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web
• Design nurture programs that turn prospects into qualified leads
• Partner with SDRs to improve lead quality and handoff
• Track campaign performance and improve conversion and pipeline contribution
• Reach current and prospective hotel owners and developers across the Americas region

Explore Senior Manager, Growth & Lead Generation at IHG Hotels & Resorts. Review requirements and application details.