Lead Generation

• Develop audience-centered acquisition strategies supporting graduate enrollment goals across full-time and part-time programs
• Build understanding of priority audiences, including career goals, motivations, barriers, behaviors, and media habits
• Translate enrollment priorities and audience insights into campaign objectives, value propositions, channel strategies, briefs, and measurement plans
• Lead integrated campaign planning across paid search, paid social, digital advertising, sponsorships, web, content, email, events, and other acquisition channels
• Recommend audiences, channel mix, timing, landing experiences, and investment for initiatives
• Coordinate campaign roadmaps, budgets, production requirements, and agency or vendor assignments
• Direct development and launch of acquisition campaigns with creative, content, web, CRM, recruitment, analytics, media, and agency teams
• Serve as the primary Marketing & Communications partner for lead-generation initiatives
• Create shared visibility into priorities, timing, decisions, and next steps
• Develop briefs, manage timelines and dependencies, maintain brand consistency, and ensure work is completed on time and within budget
• Oversee paid-media and other external acquisition partners and hold them accountable for performance
• Establish campaign goals and evaluate reach, engagement, conversion, cost, lead volume, lead quality, and downstream movement
• Interpret results with Data & Insights, CRM, digital performance, and recruitment partners
• Test audiences, channels, messages, creative, landing pages, and emerging tools
• Optimize active campaigns and recommend future investment
• Facilitate collaboration across teams in Olin’s operating model

Lead Generation jobs in Missouri

Marketing Manager, Lead Generation