Lead Generation

• Develop and execute HCHB’s organic social strategy across LinkedIn, Meta, YouTube, and other relevant channels
• Build and manage the social calendar and develop, edit, schedule, and publish platform-native content
• Create copy, graphics, video, executive thought leadership, customer stories, and event content
• Integrate social into campaigns, product initiatives, webinars, thought leadership, and other marketing programs
• Develop and execute pre-event, live, and post-event social plans for conferences, trade shows, webinars, and customer events
• Build employee advocacy programs for employees, executives, and subject matter experts
• Manage community engagement, social listening, industry conversations, competitor monitoring, trends, and opportunities
• Use HubSpot, social platform analytics, UTM tracking, Google Analytics, and other tools to measure performance
• Build regular reporting and translate insights into actionable recommendations
• Continuously optimize the social media program through testing and performance data
• Collaborate cross-functionally with demand generation, content, product marketing, communications, creative, events, executives, subject matter experts, and marketing operations

Lead Generation jobs in Texas

Marketing Manager – Lead Generation