Lead Generation

• Research and identify potential B2B clients, companies, distributors, and business partners
• Build and maintain qualified prospect databases with company, contact, location, role, and verified email details
• Research target markets across Africa, the UAE, GCC, Vietnam, Thailand, and other Southeast Asian markets
• Identify procurement managers, purchasing officers, operations managers, fleet managers, and business owners
• Monitor market developments, competitors, and business opportunities
• Develop and execute targeted B2B email marketing campaigns
• Draft personalized introduction emails and follow-ups
• Manage prospect email databases and schedule campaigns using email marketing platforms
• Track delivery, open, click-through, reply, and inquiry metrics
• Follow up with prospects and coordinate qualified inquiries with management
• Manage LinkedIn and other relevant social media pages
• Create and schedule content about marine services, lubricant products, suppliers, facilities, packaging, projects, and business updates
• Create basic graphics, promotional materials, and short-form videos
• Research hashtags, industry topics, and trends; monitor engagement and inquiries
• Assist with marketing strategy, keyword research, competitor research, SEO, website content, landing pages, and calls to action
• Coordinate with the Web Developer on website content and marketing objectives
• Maintain marketing databases and prepare weekly activity reports and monthly performance summaries
• Coordinate with management on marketing materials, business information, approvals, and campaign requirements
• During website development, familiarize themselves with business segments, review materials, conduct preliminary research, prepare lead databases, draft content, and recommend tools
• Recommend tools and subscriptions, including intended use, estimated costs, duration, and free-versus-paid suitability
• Coordinate simultaneously with the Web Developer and support the website development phase
• Begin full lead generation, email marketing, and social media implementation after the website development phase

Explore Lead Generation, Marketing Support Virtual Assistant at Virtual Colleague Philippines. Review requirements and application details.