Manager

• Analyze and deepen knowledge of the subscriber base across acquisition, engagement, usage, retention, churn, and reactivation
• Segment the subscriber portfolio based on value, behavior, and growth potential
• Monitor and manage customer performance KPIs including ARPU, churn, retention rate, usage, and customer satisfaction
• Measure initiative impact and ensure sustainable subscriber-base value creation
• Define, implement, and manage CRM and relationship marketing action plans across customer lifecycle stages
• Design targeted and personalized upsell, cross-sell, and retention initiatives
• Manage direct marketing linked to offer evolutions to protect existing subscriber value
• Contribute to acquisition and upsell plans aligned with business objectives
• Analyze campaign and action performance and deliver ROI-oriented business recommendations
• Build models related to offer evolution, including impact on customer value, churn, and ARPU
• Propose improvements to commercial and marketing initiatives
• Coordinate actions with sales, marketing, distribution, and customer service teams
• Contribute to the commercial strategy for the Mauritius market
• Align operational priorities with overall business objectives through cross-functional work
• Conduct ongoing competitive and market analysis of offers, promotional mechanics, and usage trends
• Identify opportunities and threats to adapt customer value strategies

Explore Customer Value Manager at CANAL+ Polska. Review requirements and application details.