Marketing

• Serve as the senior marketing thought leader for the APAC market
• Provide strategic counsel and influence to franchisees, advertising agencies, and internal teammates
• Develop, manage, and implement marketing plans and programs to optimize traffic, store sales, brand building, service fees, and franchisee profits
• Protect Dairy Queen trademarks
• Develop, lead, and execute strategic plans and annual marketing calendars for assigned countries
• Consult with major franchisees to align marketing strategy and incorporate plans into everyday business
• Develop brand strategies with the VP–International Marketing and General Manager
• Advise franchisees on LSM planning and trade-zone execution; share best practices across the region
• Lead digital and social media marketing planning and market-level execution
• Guide comprehensive Grand Opening Plans for new stores and markets
• Lead consumer and product market research and analysis
• Identify target markets, monitor trends and competition, and project market potential and product penetration opportunities
• Approve marketing and creative materials developed by licensees and agencies
• Advise on merchandising and proper use of Dairy Queen trademarks
• Manage relationships with the international team, franchisees, agencies, research companies, and vendors
• Present strategies and concepts to cross-functional leaders and franchisees
• Lead and manage Franchisee Advisory Councils where relevant
• Drive new product development and innovation, including product rollouts and launch kits
• Link brand strategy and product strategy to strengthen brand positioning
• Provide leadership and direction to advertising agencies
• Monitor agency communications and hold agencies accountable for performance, media buying, creative direction, brand building, and budget compliance
• Work with licensees and agencies on media plan development and execution
• Provide business and financial analysis of comp sales, category trends, and media-generated sales
• Evaluate promotions, media investments, and sales trends to form recommendations
• Present analysis to relevant stakeholders

Director – Franchise Marketing, QSR – APAC

• Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels in assigned target markets
• Manage regional paid media budgets
• Track CAC, LTV, ROAS, and CPA performance metrics
• Maximize ROI and scale high-converting traffic sources
• Collaborate with creative and product teams to localize ad copy, banners, and landing pages
• Ensure culturally relevant, natively translated assets and optimal conversion funnels for local markets
• Navigate regional advertising restrictions surrounding iGaming
• Maintain tracking links, postbacks, and analytics tools
• Monitor real-time campaign health and funnel performance

Marketing jobs in Asia

Director – Franchise Marketing, QSR – APAC

Paid Marketing Manager – APAC