Marketing

• Assist in the follow-up of renovations and new product launches
• Manage packaging artwork adaptations across stakeholders
• Support the development and rollout of communication campaigns
• Localize international marketing assets
• Adapt digital assets and modify social media content calendars
• Keep the website updated
• Activate the CRM community via interactive newsletters
• Review and modify digital content to improve SEO strategies
• Track and analyse Nescafé content and campaign performance
• Provide insights for strategic decision-making
• Assist the marketing team with daily activities and departmental projects
• Work closely with the Brand Communication Manager and Junior Brand Manager to execute product and communication plans

Marketing Intern

• Translate global and regional marketing strategies, campaigns, product launches, and growth priorities into local execution plans
• Adapt marketing initiatives to local market dynamics, customer needs, competitive context, and commercial priorities
• Execute field marketing plans in alignment with Sales, Product Marketing, and Business Leadership
• Provide field feedback to inform global marketing priorities, roadmap, market development, and customer engagement strategies
• Support go-to-market planning and execution at country level
• Execute and amplify local lead generation initiatives across digital, events, account-based initiatives, and sales-driven activities
• Partner with Sales to support pipeline creation, opportunity development, and conversion in priority accounts and market segments
• Develop account targeting and messaging strategies to increase customer penetration and support competitive conversion
• Adapt campaign assets, messaging, value propositions, and customer-facing materials for local markets
• Ensure sales-force engagement, lead follow-up, campaign adoption, funnel progression, and business impact
• Equip Sales teams with tools, content, messaging, and training
• Drive adoption of marketing tools, campaign frameworks, and sales enablement materials
• Support sales training for campaigns, product launches, market development, and customer engagement
• Support product adoption, launch planning, rollout, funnel tracking, and post-launch monitoring
• Develop local strategies to expand market penetration and strengthen competitive positioning
• Conduct win/loss analysis and identify adoption barriers
• Consolidate customer, market, and competitive insights and provide recommendations to stakeholders
• Develop relationships with Key Opinion Leaders and strategic customer advocates
• Lead planning and prioritization of customer events, congresses, and workshops
• Ensure customer engagements generate measurable impact through lead creation, education, product adoption, and relationship development

Local Field Marketing

• Develop and own the Benelux solid tumor franchise strategy aligned with global and regional direction
• Translate scientific value, clinical differentiation, and patient benefit into customer-centric value propositions
• Lead lifecycle management, scenario planning, and pipeline expansion preparation
• Create cross-functional brand plans and country tactical plans
• Design and implement go-to-market and omnichannel engagement strategies across the Benelux cluster
• Develop compliant promotional and non-promotional materials, campaigns, digital assets, congress content, and customer journeys
• Optimize execution using performance data and customer feedback
• Act as strategic partner and indirect leader of sales and account teams
• Coach field teams and support account-plan implementation
• Plan and deliver KAM trainings, updates, messaging, and launch-readiness programs
• Generate and analyze market, customer, access, and competitive insights
• Translate insights into segmentation, targeting, strategic choices, and tactical priorities
• Conduct co-visits with KAMs and compliant engagements with therapeutic area experts
• Build and maintain forecasting models, including scenario analysis, tender impact, and uptake curves
• Manage Benelux marketing OPEX, commercial project management, contracts, invoicing, and budget updates
• Track and report KPIs, franchise performance, and competitive initiatives; define corrective actions
• Collaborate with Market Access, Medical, Sales, Finance, and Global/Regional Marketing
• Lead cross-functional brand teams and manage budgets, agencies, and external partners
• Ensure compliance with laws, regulations, industry codes, and company policies
• Ensure promotional materials, adverse events, product complaints, and safety information are handled appropriately
• Maintain CRM documentation and inspection-ready data quality
• Build a culture of integrity, patient focus, and ethical decision-making

Marketing jobs in Belgium

Marketing Intern

Local Field Marketing

Marketing Lead, Solid Tumors