Marketing

• Plan, launch, manage, and optimize paid media campaigns across relevant advertising platforms
• Monitor campaign performance and allocate budgets based on profitability and growth opportunities
• Analyze key metrics including ROAS, CPA/CAC, CTR, CPC, CPM, conversion rate, and AOV
• Evaluate landing pages to identify friction points and opportunities to improve conversion rates
• Apply conversion rate optimization (CRO) principles to improve campaign profitability
• Analyze average order value (AOV) and understand how offers, bundles, upsells, and the customer journey impact overall economics
• Diagnose performance across the complete funnel rather than optimizing advertising metrics in isolation
• Develop and execute structured testing strategies across audiences, creatives, offers, and landing pages
• Identify winning campaigns and confidently scale budgets while maintaining performance targets
• Collaborate with creative, marketing, and other stakeholders to develop new campaign angles and improve performance
• Produce clear performance reports and translate data into actionable recommendations
• Stay current with paid media trends, platform changes, and performance marketing best practices

Marketing jobs in Bosnia & Herzegovina

Senior Media Buyer