Marketing

• Execute regional marketing plans and growth initiatives for the Cardiac Ablation Solutions portfolio
• Govern regional marketing budgets and investment allocation
• Identify opportunities to increase therapy adoption, utilization, and market penetration
• Partner with Sales and Clinical teams to support account development plans and procedure growth initiatives
• Coordinate physician training programs, workshops, educational events, and customer engagement activities
• Support product launch execution, launch readiness planning, and field enablement activities
• Analyze sales performance, market dynamics, competitive activity, and adoption trends to generate business insights
• Develop and deploy customer-facing materials, presentations, and commercial tools
• Lead event logistics, vendor management, budget tracking, compliance coordination, and cross-functional project execution

Senior Marketing Specialist, Cardiac Ablation Solutions

• Plan, launch, manage, and optimize paid media campaigns across relevant advertising platforms
• Monitor campaign performance and allocate budgets based on profitability and growth opportunities
• Analyze key metrics including ROAS, CPA/CAC, CTR, CPC, CPM, conversion rate, and AOV
• Evaluate landing pages to identify friction points and opportunities to improve conversion rates
• Apply conversion rate optimization (CRO) principles to improve campaign profitability
• Analyze average order value (AOV) and understand how offers, bundles, upsells, and the customer journey impact overall economics
• Diagnose performance across the complete funnel rather than optimizing advertising metrics in isolation
• Develop and execute structured testing strategies across audiences, creatives, offers, and landing pages
• Identify winning campaigns and confidently scale budgets while maintaining performance targets
• Collaborate with creative, marketing, and other stakeholders to develop new campaign angles and improve performance
• Produce clear performance reports and translate data into actionable recommendations
• Stay current with paid media trends, platform changes, and performance marketing best practices

Marketing jobs in Bulgaria

Senior Marketing Specialist, Cardiac Ablation Solutions

Senior Media Buyer