Marketing

• Lead the development and execution of the APAC growth strategy
• Collaborate with Sales, TS&D, Product Management, and Business Communication teams
• Identify strategic applications
• Lead the cross-functional Market Management Team
• Accelerate commercialization of innovations
• Conduct market assessments, competitive intelligence, customer segmentation, and value chain analyses
• Identify growth opportunities and lead portfolio decisions
• Manage the innovation pipeline with TS&D
• Implement marketing communications, including sales toolkits, digital marketing, customer seminars, and sales/distributor training
• Work with Sales and TS&D to deliver short-term and mid- to long-term financial targets
• Build relationships with customers, channel partners, and industry stakeholders
• Report to the APAC Marketing and Product Director, Polyurethanes

Marketing jobs in China

APAC PU Marketing Manager