Marketing

• Own the regional marketing budget and shape the brand strategy for each market
• Develop and test hypotheses on audiences, USPs, and brand perception
• Track local and global competitors, research local platforms, partners, agencies, and events
• Report monthly on leads, activations, and revenue from new clients by market
• Set acquisition KPIs and plan local campaigns, including paid search via local agencies
• Brief local agencies, review results, and localize landing pages, banners, and content
• Run local events and meetups, including ChinaJoy and regional industry conferences
• Build and grow communities on WeChat and regional groups and channels
• Manage local brand reputation and work with influencers, KOLs, and MCN agencies with the PR team
• Align with Sales on target markets and priority accounts, hand over qualified leads, and track conversion
• Equip Sales with localized materials and support them at events
• Join customer-development interviews, build target-audience profiles, and share regional insights with the marketing team

Explore Regional Marketing Manager – East, South East Asia at AdTech Holding. Review requirements and application details.