Marketing

• Develop and manage creative assets, content, and messaging for loyalty and digital marketing codes programs
• Ensure donor experiences are accurate and consistent across channels
• Write marketing copy and guide creative development of donor-facing materials
• Support campaigns, promotions, and go-to-market strategies from concept through launch
• Manage and enhance loyalty experiences in the Blood Donor App and website
• Develop program materials for donation centers and blood drives
• Create program communications and maintain asset libraries and resources
• Collaborate with customer care and social care teams to answer questions and gather donor feedback
• Monitor campaign performance, donor behavior, and program metrics
• Prepare reports and apply insights to improve future initiatives

Explore Marketing Associate at American Red Cross. Review requirements and application details.