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Marketing Associate
American Red CrossPosted 10/19/2026full-timeRemote • District of Columbia • United StatesMid-Level💰 $75,000 - $80,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing creative assets and messaging for loyalty and digital marketing programs, with a strong focus on campaign development and donor engagement. Proficient in analyzing campaign performance and applying insights to enhance future initiatives.
Highest-signal resume keywords
Campaign DevelopmentCreative Asset ManagementDigital Marketing ExperienceOral And Written Communication SkillsProject Management
About the role
Key responsibilities & impact- Develop and manage creative assets, content, and messaging for loyalty and digital marketing codes programs
- Ensure donor experiences are accurate and consistent across channels
- Write marketing copy and guide creative development of donor-facing materials
- Support campaigns, promotions, and go-to-market strategies from concept through launch
- Manage and enhance loyalty experiences in the Blood Donor App and website
- Develop program materials for donation centers and blood drives
- Create program communications and maintain asset libraries and resources
- Collaborate with customer care and social care teams to answer questions and gather donor feedback
- Monitor campaign performance, donor behavior, and program metrics
- Prepare reports and apply insights to improve future initiatives
Requirements
What you’ll need- 4-year college degree or equivalent combination of education and experience in Business, Communications, Marketing or related field
- Minimum 5-7 years related experience required
- Prior direct marketing experience strongly desired, especially in campaign development, creative asset management and digital experience
- Highly developed oral and written communication skills
- Ability to manage multiple projects simultaneously
- Ability to assimilate information quickly, analyze problems, and implement solutions
- Proficiency in Microsoft Office applications required
- Travel may be required
Benefits
Comp & perks- Medical, Dental Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO: Starting at 15 days a year; based on type of job and tenure
- 11 paid holidays, including six core holidays and five floating holidays
- 401K with up to 6% match
- Paid Family Leave
- Employee Assistance
- Short- and Long-Term Disability and Insurance
- Service Awards and recognition
- Fully remote work arrangement
- Mentorship and career development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing CopywritingProgram DevelopmentPerformance MonitoringData AnalysisContent Creation
Soft Skills
Problem SolvingCollaborationMulti-Project ManagementQuick Assimilation Of Information
Tools & Technologies
Microsoft Office
Industry Keywords
Loyalty ProgramsDonor ExperienceDigital Marketing CodesCampaign Performance MetricsAsset Libraries