Marketing

• Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives
• Translate company goals into actionable marketing plans and channel priorities
• Develop campaign strategies across awareness, conversion, and retention
• Establish campaign priorities, calendars, budgets, and performance expectations
• Plan, launch, manage, and optimize paid advertising campaigns
• Own campaign structure, targeting, budgets, bidding, and optimization
• Develop customer acquisition, retargeting, and conversion strategies
• Monitor advertising performance and allocate budgets based on results
• Collaborate with creative teams on advertising concepts
• Develop and execute email marketing and lifecycle campaigns
• Manage email segmentation, messaging, scheduling, automation, and optimization
• Monitor email deliverability, engagement, conversions, and revenue
• Develop testing strategies for subject lines, messaging, offers, creative, and calls to action
• Guide content and creative execution through briefs, messaging, positioning, formats, and deliverables
• Review creative performance and provide actionable feedback
• Build and manage a structured A/B testing roadmap across marketing channels
• Analyze test results and document learnings
• Monitor consumer behavior, competitors, advertising trends, and marketing opportunities
• Analyze competitor positioning, promotions, messaging, and activity
• Establish and monitor marketing KPIs
• Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign performance
• Build marketing performance reports and present insights, recommendations, and next steps to leadership
• Use analytics to guide budgets, campaign priorities, and marketing strategy

Marketing jobs in Ethiopia

Marketing Manager