Marketing

• Lead the strategic direction and performance of the assigned innovation portfolio across the North-Eastern European cluster
• Translate global Business Unit and brand priorities into cluster and country-level strategies and execution plans
• Drive portfolio growth, market share and return on marketing investment while optimizing cluster-level marketing resources
• Partner with Global Brand, Marketing and Market Access teams, contributing local market, customer, clinical and access insights
• Contribute to global brand strategy, indication and patient population prioritization, evidence generation, lifecycle management and launch strategy
• Lead launch excellence across the cluster, coordinating country readiness, pre-launch activities and localization of global launch strategies
• Orchestrate collaboration between Marketing, Medical Affairs and Market Access through pre-launch, launch and post-launch phases
• Lead the pillar brand-planning cycle and review portfolio and launch performance with global, cluster and country stakeholders
• Shape market access and HTA readiness, including value strategy, payer engagement and pricing objectives
• Incorporate clinical, real-world and health-economic evidence into portfolio and value strategies
• Provide functional leadership and strategic direction to Brand Managers across cluster countries
• Develop marketing capabilities in innovation launches, evidence-based marketing and stakeholder ecosystem management
• Build relationships with senior internal stakeholders, KOLs, scientific societies, patient organizations, payers and other external partners
• Provide portfolio performance updates, strategic risks and resource recommendations to Cluster Head and Global BU Marketing leadership
• Foster strategic boldness, curiosity, cross-functional collaboration, accountability and executional excellence
• Ensure compliance with applicable regulations, internal policies, scientific exchange standards and pharmaceutical promotional codes

Explore Cluster Marketing Lead at Richter Gedeon Nyrt. / Magyarország. Review requirements and application details.