Marketing

• Design, plan, and execute field marketing programs, including events, webinars, trade shows, roundtables, and partner activities, to generate qualified pipeline in the Italian market
• Own the Italian Marketing Plan
• Partner with the Sales team in Italy to align marketing activities with sales targets and account priorities, including ABM where relevant
• Localize and adapt regional/global campaigns, content, and messaging for the Italian audience
• Manage the end-to-end lifecycle of local events, including budget, logistics, vendor management, on-site execution, and post-event follow-up
• Track, measure, and report campaign performance, including leads, pipeline influence, and ROI, using marketing operations tools and CRM data
• Conduct competitive intelligence and market analysis for Italy
• Manage the local marketing budget
• Collaborate with Regional Marketing colleagues across Southern European markets
• Build and maintain relationships with associations and partner organizations to expand brand presence

Marketing jobs in Italy

Regional Marketing Specialist