Marketing

• Build, launch and optimize Meta campaigns daily, with secondary management of TikTok Ads
• Own daily budgets and monthly pacing per account, reallocating spend based on performance, frequency and inventory
• Manage campaign structure, bidding, audiences, exclusions and frequency controls
• Upload and traffic new creative and run structured creative and angle testing
• Run weekly account sweeps for stock availability, link destinations, offer accuracy and copy errors
• Monitor ROAS, NC-ROAS, MER, CAC and frequency against client targets
• Diagnose pre-click and post-click performance problems
• Analyze backend profitability, including margins, COGS and blended results
• Build landing page test plans and coordinate new page launches
• Audit ad copy and creative and recommend refreshes, cuts or scaling
• Plan and execute seasonal campaigns such as Prime Day, BFCM and client sales
• Escalate pixel, CAPI and attribution tracking issues
• Collaborate with content managers, designers and the creative team on ad creative
• Identify winning hooks, formats and angles and turn them into creative requests
• Prepare performance and creative performance reports
• Join client calls with the pod lead and present paid social results, trends and next steps
• Keep Slack channels and Jira tickets updated
• Use AI tools such as Claude for account audits, landing page concepts, copy and reports
• Develop reusable AI workflows to improve pod efficiency

Explore Senior Media Buyer, D2C at Paired. Review requirements and application details.