Marketing

• Serve as a trusted advisor and primary Marketing contact to Consumer Lending business leaders
• Translate business, client, and product strategies into integrated marketing strategies and plans
• Develop, implement, and lead cross-functional strategic planning for moderately complex Marketing portfolios
• Develop marketing campaigns, programs, and tactics across digital, direct-to-consumer, targeted, and channel marketing
• Participate in sprint reviews and quarterly PI planning sessions
• Build relationships and negotiate with internal and external marketing partners
• Develop value propositions and proof points to strengthen competitive advantage
• Gather and interpret demographic, attitudinal, behavioral, research, and analytics data
• Translate consumer insights into communication strategies, creative briefs, and campaign plans
• Evaluate creative campaigns and media strategies based on customer behavior impact
• Oversee execution of tactical media and creative plans
• Lead cross-functional and multifunctional marketing teams and projects
• Monitor campaign results, analyze past performance, and recommend actions to maximize ROI
• Conduct post-implementation reviews and communicate marketing results to stakeholders
• Manage projects on time, on target, and on budget
• Navigate roadblocks by engaging stakeholders and sponsors
• Track and manage budgets and financial reporting
• Use data, judgment, and intuition to make recommendations and drive action
• Build innovative solutions and contribute external ideas
• Manage risks, regulatory requirements, and continuous process improvements
• Conduct research and prepare presentations and communications for management
• Mentor teammates and contribute to team development

Marketing jobs in Maine

Marketing Planning Manager – Credit Card Customer Marketing