Marketing

• Support the development and execution of annual marketing plans for the US IDAST portfolio
• Drive market adoption and commercial success of the IDAST portfolio
• Support pricing and commercial strategies that drive adoption, profitability, and growth
• Develop value propositions, messaging, and positioning for laboratory and healthcare customers
• Monitor local market trends, customer needs, and competitive activities
• Partner with Sales Operations and commercial leadership to prioritize target accounts and increase portfolio adoption
• Participate in customer visits, industry conferences, and professional meetings
• Provide marketing support for key accounts, regional activities, and national initiatives
• Execute product launch campaigns, educational programs, webinars, and promotional activities
• Collaborate with digital marketing and communications teams on content and campaigns
• Track marketing performance metrics and recommend improvements
• Collaborate with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, Customer Service, and Commercial Training teams
• Adapt global sales enablement tools and customer-facing materials for the U.S. market
• Develop and deliver product training for commercial field teams

Marketing jobs in Maryland

Senior Marketing Manager, Diagnostics