Marketing

• Develop and execute regional and local marketing strategies for assigned KOA campground portfolios
• Act as a marketing consultant for franchise owners using market data and trends
• Manage paid media, social media, SEO, email, and traditional marketing channels
• Develop partnerships with local businesses, tourism organizations, and community groups
• Support campground-level promotions, events, and loyalty programs
• Analyze performance metrics and optimize campaigns
• Provide marketing strategy recommendations to franchisees and investigate relevant issues and opportunities
• Plan and direct franchisee meetings with clear objectives and goals
• Monitor and manage marketing budgets
• Collaborate with National Marketing, Revenue Management, Business Intelligence, and Field Operations teams
• Monitor demand generators, business trends, and competitor strategies
• Analyze strategies and share key insights and best practices across the field marketing system
• Support field marketing training and education through written communication, webinars, and KOA event sessions
• Complete yearly Best Park in Market analyses, Annual Business Reviews, and Commercial Strategy Roadmaps
• Support cohesive revenue strategies for campgrounds using Revenue Managed Services
• Support case studies on Marketing Managed Services and revenue optimization

Marketing jobs in Montana

Field Marketing Manager