Marketing

• Develop and execute annual marketing strategies, investment recommendations, roadmaps, and integrated campaigns across MinuteClinic services
• Lead cross-functional teams and agency partners through planning, development, launch, and optimization of omnichannel marketing initiatives
• Manage initiatives across paid media, search, CRM, digital, content, influencer, and in-store channels
• Use consumer insights, market intelligence, performance metrics, and business data to identify opportunities and optimize marketing effectiveness
• Partner with business leaders and stakeholders to improve patient acquisition, engagement, customer journeys, and care experience
• Manage portfolio budgets, forecast investments, monitor spending, and evaluate performance
• Provide executive-level recommendations on priorities, risks, tradeoffs, and resource allocation
• Oversee marketing strategy, performance measurement, budget management, and team development
• Serve as a trusted advisor to business stakeholders

Explore Senior Manager, Health Care Delivery – Strategic Marketing at CVS Health. Review requirements and application details.