Marketing

• Execute regional marketing plans and growth initiatives for the Cardiac Ablation Solutions portfolio
• Govern regional marketing budgets and investment allocation
• Identify opportunities to increase therapy adoption, utilization, and market penetration
• Partner with Sales and Clinical teams to support account development plans and procedure growth initiatives
• Coordinate physician training programs, workshops, educational events, and customer engagement activities
• Support product launch execution, launch readiness planning, and field enablement activities
• Analyze sales performance, market dynamics, competitive activity, and adoption trends to generate business insights
• Develop and deploy customer-facing materials, presentations, and commercial tools
• Lead event logistics, vendor management, budget tracking, compliance coordination, and cross-functional project execution

Senior Marketing Specialist, Cardiac Ablation Solutions

• Own paid acquisition across LinkedIn, Google, and relevant niche channels
• Build and iterate on audience targeting, creative, and bidding strategy
• Define and hit a monthly pipeline contribution target
• Manage budget allocation across channels based on CAC and payback period data
• Build a consistent organic content operation covering blog, LinkedIn, newsletter, and thought leadership
• Develop and execute SEO strategy targeting deliverability, cold email, and outbound infrastructure keywords
• Write or directly manage 80%+ of content output in the first 12 months
• Own the Mission Inbox website end-to-end, including messaging, structure, and conversion performance
• Run CRO experiments across landing pages, CTAs, pricing page, and sign-up flow
• Implement and maintain tracking, attribution, and analytics infrastructure
• Design and execute in-product marketing and activation flows for self-serve users
• Build onboarding email sequences that drive feature adoption and time-to-value
• Define PQL criteria and build the handoff motion to sales
• Launch and run a recurring webinar program targeting B2B sales leaders, RevOps, and agency operators
• Identify and manage presence at relevant industry events
• Build event follow-up nurture workflows that convert attendance to pipeline
• Design and execute multi-touch nurture programs for MQLs, trial users, and churned accounts
• Build behavioral email workflows triggered by product activity and sales signals
• Own HubSpot (or equivalent), including setup, segmentation, automation, and reporting
• Deep-dive into the product, ICP, and existing customers during the first 10 days
• Audit the website, CRM, current content, and existing paid spend
• Deliver a written State of Marketing assessment and prioritized plan with proposed KPI targets
• Launch core infrastructure, including Attio setup, website messaging alignment, attribution tracking, and first paid test campaigns during days 11–30
• Ship content, launch new ads, and set up the marketing content production engine
• Have the first webinar live, first nurture sequence running, paid campaigns optimized with real data, and first pipeline attribution report presented to the CEO by days 31–60

Founding Marketer

• Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, or other relevant channels.
• Manage advertising budgets while maximizing ROAS and controlling acquisition costs.
• Monitor key performance metrics including CPA, CPL, CTR, CPC, conversion rates, and ROAS.
• Conduct audience research, targeting, retargeting, and campaign segmentation.
• Develop and execute structured A/B tests across creatives, audiences, landing pages, and campaign strategies.
• Identify winning campaigns and scale budgets while maintaining performance.
• Collaborate with creative, marketing, sales, and client-facing teams to improve campaign results.
• Analyze campaign and funnel performance to identify opportunities for growth.
• Prepare performance reports and communicate insights and recommendations to stakeholders.
• Stay current with advertising platform changes, emerging paid media strategies, and industry best practices.

Marketing jobs in Serbia

Senior Marketing Specialist, Cardiac Ablation Solutions

Founding Marketer

Media Buyer