Marketing

• Own Ursa Major’s overall creator marketing strategy, roadmap and budget.
• Work closely with founders, the internal team and outside agency partners.
• Identify, recruit and nurture a diverse network of aligned creators using a CRM system.
• Develop long-term commercial relationships with valuable creator partners.
• Lead organic seeding, gifting, paid creator partnerships and creator experiences.
• Own affiliate creator strategy, including ShopMy and other relevant platforms.
• Oversee TikTok Shop creator strategy.
• Develop creator-generated content for organic and paid channels.
• Build testing and learning across creator personas, products, messages and partnership models.
• Connect creator insights with Social, Creative, Growth, PR and Product Marketing.
• Measure brand, content and commercial impact, including monthly KPI and learning updates.
• Collaborate on or lead suitable brand partnerships.
• Work with agency partners and build and manage a small internal creator team over time.
• Measure ecosystem quality and productivity through creator relationships, retention, content yield, brand discovery, customers, revenue, affiliate/TikTok Shop performance, paid creator economics and channel content performance.

Marketing jobs in Vermont

Senior Manager/Director, Creator Marketing