Marketing Analyst

• Maintain and continually develop policies and processes for adtech and marketing technology compliance
• Maintain and organize the marketing data inventory
• Gather, document, and manage a real-time inventory of marketing activities, especially tracking technologies
• Maintain data-flow mapping across internal enterprise systems and external partners, including social media
• Conduct assurance checks on user-facing technologies, including tags and pixels
• Audit and track consent, preference-management, and opt-out processes
• Manage and operate governance platforms and tooling such as OneTrust
• Collaborate with technical owners of platforms such as Tealium and Google Analytics on governance
• Produce audit-ready reports, dashboards, and documentation
• Perform other duties as assigned
• Collaborate cross-functionally to align marketing and advertising technology with company policies, regulatory standards, and business objectives
• Report to the Chief Privacy Officer

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