Marketing Analyst

• Build and own the marketing data infrastructure supporting new businesses and companies acquired through M&A
• Track paid advertising performance and translate it into LTV, ROAS, CAC, funnel conversion, and lead value metrics
• Analyze data, build models, test hypotheses, identify root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts
• Set up and integrate Google Analytics, Google Ads, and other paid advertising platforms
• Rapidly assess and integrate marketing data for newly acquired companies, establishing tracking, attribution, and reporting
• Define consistent, accurate, and strategically aligned metrics across businesses
• Develop actionable descriptive and diagnostic analytics recommendations for marketing leaders and business owners
• Partner with the Business Analyst, New Businesses and Senior Business Analyst focused on acquisitions
• Map marketing processes and channel journeys to data flows across acquisition, engagement, and revenue generation
• Identify opportunities to improve efficiency, conversion, revenue, client and talent experience, operations, systems, tools, communication, and cash usage
• Use Generative AI tools to accelerate analysis and automate reporting workflows
• Onboard into Toptal and learn its history, culture, and vision
• Shadow key teams to understand new businesses and paid acquisition channels
• Assess tracking, attribution, metrics, reports, dashboards, and models, identifying gaps and discrepancies
• Support business leaders with paid performance insights and reports for leadership meetings
• Deliver initial marketing data infrastructure and ROAS/LTV reporting for new businesses
• Standardize LTV, ROAS, and other metric definitions across new businesses and Toptal
• Perform detailed root cause analysis and establish a repeatable marketing data onboarding playbook
• Inform strategic initiatives, goals, priorities, performance indicators, budget allocation, and channel strategy
• Help build the marketing analytics function for new businesses and M&A

Explore Marketing Analyst – New Business and M&A at Toptal. Review requirements and application details.