Marketing Analyst

• Provide senior marketing stakeholders with strategic recommendations based on data and analytics to improve business outcomes
• Enable marketing teams to understand and adopt reporting, analytics, and performance measurement capabilities, including AI-enabled solutions
• Champion automation and self-service analytics using Power BI and other modern BI solutions
• Combine qualitative and quantitative insights to evaluate and optimise marketing campaigns and programmes across events, digital channels, and other marketing tactics
• Synthesise marketing performance and impact for weekly business activities, performance reviews, MBRs/QBRs, annual planning, and spend optimisation
• Apply analytics and insights to local market requirements and nuances across Central Europe
• Establish feedback loops and continuously improve analytics processes, tools, reporting capabilities, and ways of working
• Communicate complex analytical findings clearly and persuasively to technical and non-technical stakeholders
• Work closely with marketing, data, and business stakeholders in an international environment