Marketing Analyst

• Own attribution and incrementality analysis for marketing spend beyond last-click or platform-reported attribution
• Design and interpret incrementality reads, including holdout tests and geo experiments
• Build or interpret marketing mix modelling where relevant
• Analyze cross-channel effects of media investment on marketplace sales, search behavior, and new customer acquisition
• Run cohort analyses across markets and channels
• Build or interpret lifetime value views
• Identify marketing activities driving valuable, retained customers
• Connect customer-level patterns to media investment decisions
• Explore marketing and commerce data proactively to surface patterns and anomalies
• Present findings and recommendations to country marketing leads and regional leadership
• Use AI tools such as Claude to accelerate analysis while retaining analytical and causal judgment
• Gather requirements from country marketing stakeholders
• Translate open-ended questions into structured data problems
• Collaborate with the central Data Engineering and BI team in Vietnam and Indonesia
• Write SQL and build or validate dashboards
• Reconcile Marketing Dashboard numbers and escalate recurring data-quality issues
• Maintain marketing metric definitions and attribution/incrementality methodology in the BI Business Glossary

Marketing Analyst jobs in Malaysia

Business & Data Analyst – Marketing SME