Marketing Analyst

• Interact with senior leaders to develop and refine analysis requests
• Identify business opportunities and pursue them through analytics and creative solutions
• Conduct rigorous analytics to improve profitability, operational processes, and customer service
• Evaluate revenue growth opportunities, resource optimization, investment mix, competitive market dynamics, customer behavior, and pricing optimization
• Distill large datasets into actionable insights and recommendations
• Develop presentation materials for senior management and communicate findings verbally and in writing
• Assist junior analysts with structuring and executing analytics and developing presentation materials
• Participate in discussions with senior clients and help drive strategic project development, implementation, and evaluation
• Develop and support reporting that gives senior leaders visibility into trends and business performance drivers
• Use SQL, R, Tableau, Google BigQuery, and Python to develop analytics and reporting tools
• Integrate new technologies and tools into department processes
• Propose and implement process and reporting efficiency improvements
• Lead projects requiring input from other Analytics team members and contribute to cross-team projects
• Train, onboard, and develop junior analysts in technical skills, tools, and processes

Senior Analyst, Marketing Analytics

• Lead complex, enterprise-level analytical initiatives spanning marketing, ticketing, revenue management, and commercial strategy
• Define and evolve analytical frameworks, methodologies, and KPI standards used across global business units and shows
• Present recommendations and strategic tradeoffs to senior leadership and executive stakeholders
• Analyze and optimize marketing performance, attribution, and incrementality across paid media, CRM, partnerships, and other channels
• Influence multi-million-dollar investment and pricing decisions through advanced modeling, forecasting, and strategic analysis
• Drive alignment across disparate data sources, business units, and commercial stakeholders to improve consistency and scalability of insights
• Mentor and provide guidance to analysts and cross-functional stakeholders on analytical approaches and best practices
• Operate as a recognized expert and trusted advisor within the organization
• Identify opportunities proactively and work independently
• Balance strategic thinking with hands-on execution, from data extraction to executive presentation
• Build scalable, repeatable approaches rather than one-off analyses
• Use AI and advanced tooling to accelerate analysis, modeling, and insight generation