Marketing Analyst

• Manage and optimize paid social campaigns, including account structure, budgets, bidding, audiences, creative strategy, and pacing
• Build and run a high-velocity creative testing roadmap with the creative team
• Write creative briefs, design tests, analyze results, and scale successful approaches
• Build reporting and analysis, develop channel measurement approaches, and provide recommendations
• Support channel strategy and planning through forecasting, budget scenarios, marginal efficiency analysis, and weekly/monthly reporting
• Scale creator and affiliate paid partnerships by collaborating with agencies, sourcing and evaluating creators, briefing, and measuring performance
• Launch and evaluate emerging channels and build cases for future investments
• Contribute to incrementality, geo-lift, privacy-safe conversion tracking, and attribution measurement
• Partner with creative, data, conversion rate optimization, lifecycle, finance, and legal teams to improve the funnel
• Manage platform and vendor relationships and hold partners accountable to performance goals
• Report to the Performance Marketing Manager leading paid social

Marketing Analyst jobs in New York

Senior Performance Marketing Analyst