Marketing Analyst

• Design, build, and maintain performance dashboards and scorecards using data visualization platforms
• Partner with digital marketing leads across Paid Search, Paid Social, CRM, Affiliate, and SEO to create custom reports and visualizations
• Respond to ad hoc data requests with clear, structured output that guides business action
• Enhance reporting frameworks to reflect evolving business priorities, KPIs, and marketing strategies
• Analyze multi-channel marketing performance to identify trends, anomalies, and optimization opportunities
• Collaborate with data engineering and analytics teams to ensure data accuracy, availability, and scalability
• Translate complex data into clear narratives for technical and non-technical audiences
• Identify gaps or limitations in existing data sets and recommend solutions