Marketing Analyst

• Develop and maintain marketing performance reporting across digital and offline channels, including Meta, Google, and YouTube
• Analyse campaign and advertising data to identify trends, opportunities, and areas for improvement
• Conduct attribution analysis across out-of-home (OOH) media and other marketing channels
• Develop reporting and analysis to provide greater visibility into Marketing Fund allocation, expenditure, and performance
• Analyse marketing data and translate findings into clear, actionable insights for internal stakeholders
• Prepare management reports and support P&L analysis, balance sheet review, and financial data interpretation related to marketing activities
• Reconcile and validate marketing and financial data to ensure reporting accuracy and consistency
• Collaborate with marketing and finance teams to improve reporting processes, data visibility, and analytical methodologies
• Support forecasting, budgeting, and evaluation of marketing spend and performance
• Identify opportunities to improve the way marketing performance and fund allocation are measured and reported

Marketing Analyst jobs in Philippines

Senior Marketing Analyst