Marketing Analyst

• Lead paid search analytics for Rover globally
• Shape measurement and acquisition optimization across Rover's brands and markets
• Guide bidding and investment across brands by evaluating spend allocation, marginal returns, LTV, and payback
• Help SEM teams assess cross-brand cannibalization and identify incremental growth opportunities
• Design and analyze channel tests, geo-split experiments, and multibrand tests
• Select appropriate methods, assess statistical power and uncertainty, and turn results into bidding and spending recommendations
• Diagnose changes in acquisition cost, conversion, and ROAS
• Translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations
• Reconcile platform and internal measurement and distinguish attributed results from incremental growth
• Build trusted dashboards and partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs
• Own the SEM analytics roadmap and prioritize initiatives by business impact
• Build learning agendas for markets and lead stakeholders toward evidence-based decisions
• Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation
• Collaborate with SEM leaders, Finance, Data Science, and Analytics Engineering

Marketing Analyst jobs in Spain

Lead Data Analyst, Marketing, SEM