Marketing Analyst

• Own recurring paid-performance analysis across Meta, Google, TikTok, and email, down to campaign, ad set, and creative
• Measure cost per funded deal and return on ad spend, not only cost per lead
• Analyze the full acquisition funnel from ad click through funded deal
• Identify funnel drop-off points, quantify their cost, and recommend changes
• Build quality metrics to distinguish high-volume channels from channels producing fundable businesses
• Design and interpret creative, landing page, audience, and geo-holdout tests
• Help shape and quality-check marketing data foundations, including tagging, attribution, and data models
• Reconcile spend and validate joins between marketing activity, leads, and funded deals
• Build dashboards and reporting used by marketing and executives
• Present findings in plain language with clear recommendations
• Report to Analytics leadership and work alongside the data science and analytics team

Marketing Analyst jobs in Texas

Senior Marketing Analyst