Marketing Operations

• Manage technology-related projects end to end, including requirements, timelines, progress tracking, and improvements
• Manage the WordPress-based LMS and LearnDash, including users, courses, email flows, imports, features, configuration, and troubleshooting
• Act as first point of contact for Salesforce and Salesforce Marketing Cloud
• Build and test journeys, landing pages, lead magnets, email, and lifecycle campaigns
• Design and implement integrations and data flows between the LMS, CRM, Marketing Cloud, and Power BI
• Review data integrity and execute queries and reports, including large-scale datasets
• Provide technical website support
• Help align the LMS environment with IT and security standards
• Build landing pages and forms, lead routing, field mapping, deduplication, and follow-up automation
• Manage GA4, Google Tag Manager, conversion pixels, and UTM taxonomy
• Design lifecycle and retention automations across the student lifecycle
• Own the marketing technology stack, consent management, cookie compliance, and data handling
• Apply AI to copy, creative variants, localization, performance summaries, and audience insights
• Translate business needs into technical specifications
• Write technical specifications, replicate scenarios, and perform QA and production testing
• Maintain operations manuals and technical documentation
• Lead cross-functional initiatives from scoping through launch, including catalog builds, redesigns, expansions, and migrations
• Prototype and build AI-powered tools and workflows
• Evaluate emerging AI tools and platforms for EdTech operations
• Own AI initiatives from investigation and integration through production rollout
• Use AI tools in accordance with confidentiality and data-security standards and approved systems

Explore Tech and Marketing Operations Specialist at Aleph Group, Inc. Review requirements and application details.