Marketing Operations

• Develop and maintain a marketing technology roadmap supporting marketing, business development, communications, and client engagement priorities
• Evaluate marketing technology needs and recommend solutions improving efficiency, data quality, user adoption, and reporting
• Translate business needs into technology priorities, requirements, and implementation plans
• Monitor legal marketing technology developments and recommend modernization opportunities
• Serve as primary business owner for CRM, email marketing, website/content management, experience management, analytics, and related platforms
• Oversee platform administration, configuration, data hygiene, user access, issue resolution, enhancements, integrations, and vendor coordination
• Manage system upgrades, testing, launches, and adoption plans with IT, vendors, and internal stakeholders
• Lead CRM strategy, adoption, data governance, reporting, and process improvement
• Develop dashboards, reports, and data tools for campaigns, engagement, experience data, contact quality, and business development activity
• Improve data capture and integrity across systems
• Use platform insights to improve targeting, segmentation, follow-up, measurement, and marketing effectiveness
• Lead marketing technology projects from requirements gathering through implementation, training, rollout, documentation, and optimization
• Improve project management and workflow tool intake, prioritization, visibility, and accountability
• Support integrations, data flows, access controls, and governance
• Create process documentation, training resources, system guides, and adoption plans
• Manage vendors, service levels, budgets, renewals, implementation timelines, and issue escalation
• Provide guidance, coaching, and day-to-day direction to marketing technology support team members
• Promote a service-oriented, solutions-focused technology support approach

Marketing Operations jobs in Arizona

Marketing Technology Manager