Marketing Operations

• Own the health, structure, and integrity of the HubSpot database, including deduplication, property standards, lifecycle stage definitions, and segmentation frameworks
• Design, test, and optimize workflows, lead scoring models, nurture sequences, and lifecycle journeys
• Ensure reliable bidirectional data flow between HubSpot and the broader go-to-market stack
• Plan, launch, and manage B2B acquisition programs across LinkedIn Ads, Google Ads, and emerging AI-native advertising environments such as ChatGPT
• Apply generative engine optimization to strengthen organic visibility across Claude, ChatGPT, Gemini, and AI-powered search
• Design and run experiments across ad creative, messaging, offers, and landing pages to reduce cost per acquisition and improve qualified-pipeline conversion
• Use Claude, OpenAI, and adjacent generative tools to produce campaign assets
• Build and scale outbound email programs while protecting sender reputation and maximizing deliverability
• Develop persona-specific inbound nurture sequences to advance MQLs toward sales-qualified opportunities
• Build and maintain HubSpot dashboards for ROI, multi-touch attribution, funnel velocity, and pipeline contribution
• Deliver monthly performance analyses informing budget allocation, channel mix, and strategic direction

Explore AI Marketing Operations Manager at CloudFactory. Review requirements and application details.