Marketing Operations

• Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder
• Build email layouts using existing templates and blocks
• Configure styles, image paths, UTMs, links, and alt texts
• Understand Data Extension structures and basic data logic for B2C segmentation
• Implement personalization strings and dynamic content logic
• Perform basic HTML/CSS tweaks to fix email rendering issues
• Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder and Automation Studio
• Plan and execute A/B and multivariate tests
• Monitor and analyze campaign performance metrics, including Open Rate, CTR, Conversion Rate, Unsubscribes, and Deliverability
• Provide actionable insights and reports against defined KPIs
• Collaborate with UI/UX Designers, Content Creators, Data/BI, and SFMC Developers
• Perform content, functional, and logical QA before launch

Marketing Operations jobs in Israel

CRM & Marketing Automation Specialist