Marketing Operations

• Develop, build, and deploy marketing campaigns within automation platforms
• Set up and manage complex workflows, triggers, and dynamic content
• Collaborate with cross-functional teams on tracking, segmentation, and data flows
• Manage integrations between the Enrollment Marketing Platform and CRM systems such as TargetX
• Ensure accurate data transfer and data integrity across platforms
• Implement segmentation strategies using appended household data
• Conduct A/B testing and optimize messaging, subject lines, and content
• Monitor deliverability, open rates, and click-through rates
• Address email deliverability issues and optimize inbox placement
• Manage day-to-day Enrollment Marketing Platform tasks and troubleshoot issues
• Work with development and technical teams to resolve bugs
• Support Client Success and Project Management teams with automation guidance
• Support campaign architects with campaign segment and cadence mapping

Marketing Operations jobs in Lebanon

Marketing Automation Specialist