Marketing Operations

• Build, test, launch, and optimize email, nurture, and event campaigns in Marketo
• Leverage automation and AI tools to improve campaign efficiency, personalization, and performance
• Manage the marketing calendar and Kanban board
• Coordinate priorities, timelines, and stakeholder communications
• Build and optimize smart lists, audience segments, list imports, and targeting strategies
• Monitor campaign health and ensure deliverability best practices
• Perform quality assurance and resolve campaign, tracking, and data issues
• Create and maintain reusable templates, landing pages, and program frameworks
• Analyze campaign performance and identify optimization opportunities
• Ensure compliance with email marketing regulations and best practices

Marketing Operations jobs in Massachusetts

Marketing Automation Manager