Marketing Operations

• Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy
• Identify and develop campaign concepts supporting customer acquisition and retention, product promotion, cross-sell and upsell opportunities, and business growth
• Define target audiences, messaging, channel strategies, content requirements, lead-management approaches, timelines, resources, and success measures
• Lead and coordinate campaigns from ideation through launch, measurement, and optimization
• Collaborate with Marketing Communications, Sales, Product Management, Digital, IT, the Web Team, agencies, contractors, and other partners
• Align campaign priorities and develop coordinated content and communications plans with Marketing leadership, Sales, the Communications Coordinator, and the Content Specialist
• Own Salesforce CRM campaign planning and execution, including segmentation, campaign setup, email and nurture programs, testing, tracking, reporting, and optimization
• Develop and manage lead-nurture and customer journey programs across Wenger Corporation’s five brands, market segments, and audience types
• Manage the lead funnel from inquiry through qualification, routing, nurturing, Sales handoff, follow-up, conversion, and performance measurement
• Establish lead criteria, qualification standards, follow-up expectations, campaign goals, and shared success metrics with Sales and Marketing leadership
• Support website lead-generation initiatives, including landing pages, forms, conversion tracking, lead-routing processes, and marketing technology integrations
• Measure, analyze, and report campaign performance, lead quality, funnel movement, pipeline contribution, conversion, and return on marketing investment
• Maintain campaign governance, quality assurance, data quality, reporting standards, and operating processes
• Evaluate and responsibly use approved AI-enabled tools, marketing automation technologies, and emerging digital marketing practices

Explore Demand Generation, Marketing Automation Specialist at Wenger Corporation. Review requirements and application details.