Marketing Operations

• Drive strategy, execution, and continuous improvement of marketing operations processes and systems for the CORP & PubSec Business Units
• Own end-to-end execution of integrated marketing campaigns and programs
• Coordinate with Product Marketing, Demand Generation, Content, Sales, and Revenue Operations on cross-functional campaigns
• Manage campaign intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking
• Administer and optimize marketing automation platforms and improve campaign build processes
• Maintain campaign calendars, production timelines, and operational workflows
• Align marketing programs with sales objectives, lead routing, follow-up expectations, and lead lifecycle improvements
• Manage ABM operations in 6sense, including intent data, audience/segment building, and campaign orchestration
• Design and optimize nurture and lifecycle campaigns using segmentation, personalization, content recommendations, and A/B testing
• Analyze campaign performance and provide actionable insights and recommendations
• Establish campaign operations best practices, QA checklists, data hygiene standards, and reporting procedures
• Document campaign execution processes and operational playbooks
• Identify and champion AI and automation tools for marketing operations
• Ensure campaign tracking and performance data accuracy and governance
• Coordinate complex multi-team or multi-system initiatives and partner with senior stakeholders
• Gather requirements and support timely execution of marketing programs
• Identify inefficiencies, propose process and technology improvements, and mentor junior team members

Marketing Operations jobs in Oregon

Marketing Operations Manager