Marketing Operations

• Plan, build and send the CRM programme for hotely.cz across email, push and in-app channels
• Create newsletters, automated journeys, promotional campaigns and lifecycle campaigns
• Manage segmentation, personalisation and email template work
• Design and implement customer journey paths across the app and CRM
• Oversee data flows and data quality between the CRM platform and the app
• Collaborate with the Czech marketing team to convert local plans, promotions and seasonal initiatives into CRM and app activity
• Report on channel performance using the marketing platform and Google Analytics
• Test subject lines, timing, content and journey logic, and turn results into recommendations
• Support API integrations and process automation for the Czech market
• Deliver the CRM platform roadmap for the Czech market and provide campaign feedback

CRM Marketing Automation Specialist

• Plan, build and send the CRM programme for hotely.cz across email, push and in-app channels
• Create newsletters, automated journeys, promotional campaigns and lifecycle campaigns
• Handle segmentation, personalisation and template work
• Design and implement customer journey paths across the app and CRM
• Oversee data flows and data quality between the CRM platform and the app
• Collaborate with the Czech marketing team on local plans, promotions and seasonal initiatives
• Report on performance using the marketing platform and Google Analytics
• Run tests on subject lines, timing, content and journey logic
• Turn campaign results into concrete recommendations
• Support API integrations and process automation work for the Czech market
• Deliver the CRM platform roadmap for the Czech market and feed campaign experience into it