Marketing Operations

• Manage technology-related projects end to end, including requirements, timelines, progress tracking, and improvements
• Manage the WordPress-based LMS and LearnDash, including users, courses, email flows, imports, features, configuration, and troubleshooting
• Support Salesforce and Salesforce Marketing Cloud, including journeys, landing pages, lead magnets, issue resolution, escalation, and follow-up
• Design and implement integrations and data flows between LMS, CRM, Marketing Cloud, and Power BI
• Review data integrity and execute queries and reports for non-technical stakeholders, including large-scale datasets
• Provide website technical support
• Help align the LMS environment with IT and security standards
• Build, test, and launch email and lifecycle campaigns, including segmentation, A/B testing, scheduling, and deliverability
• Build landing pages and forms, ensuring lead routing, field mapping, deduplication, and automation
• Own GA4, Google Tag Manager, conversion pixels, and UTM tracking
• Design lifecycle and retention automations connecting LMS events with CRM and Marketing Cloud
• Own the marketing technology stack, integrations, consent management, cookie compliance, and data handling
• Apply AI to copy, creative variants, localization, performance summaries, and audience insights
• Translate business needs into technical specifications and act as stakeholder liaison
• Write technical specifications, replicate scenarios, and conduct QA and production testing
• Maintain operations manuals and technical documentation
• Lead cross-functional initiatives from scoping through launch, including catalog builds, redesigns, expansions, and migrations
• Prototype and build AI-powered operational and learning solutions
• Develop AI tools and workflows using assistants, scripts, or low-code automations
• Evaluate emerging AI tools for EdTech operations
• Own AI initiatives from investigation and integration through testing and production rollout
• Use AI in compliance with confidentiality and data-security standards and approved systems

Tech & Marketing Operations Specialist

• Crear, configurar y enviar campañas de email marketing desde HubSpot: newsletters, comunicaciones de producto, contenidos, eventos, nurturing y otras iniciativas de marketing
• Construir y mantener workflows y automatizaciones para mejorar la gestión y maduración de leads
• Crear listas, segmentaciones y audiencias según el perfil, comportamiento, lifecycle stage o interacción de los contactos
• Dar soporte en la definición y ejecución de lead nurturing y customer journeys
• Mantener la calidad y organización de la base de datos, revisando propiedades, duplicados, contactos, empresas y criterios de segmentación
• Ayudar a asegurar una correcta gestión del lifecycle de leads y contactos dentro de HubSpot
• Crear y actualizar formularios, landing pages y otros puntos de captación vinculados al CRM
• Monitorizar el rendimiento de campañas: deliverability, open rate, CTR, conversiones, submissions y evolución de leads
• Preparar análisis y reporting para identificar oportunidades de optimización
• Realizar tests sobre asuntos, contenidos, CTAs, segmentaciones, timings y automatizaciones
• Colaborar con Marketing, Sales y otros equipos para mejorar la conexión entre captación, CRM, comunicación y oportunidades comerciales
• Documentar procesos y ayudar a mantener una operativa de CRM clara, ordenada y escalable

Marketing Operations jobs in Spain

Tech & Marketing Operations Specialist

Junior CRM & Marketing Automation Specialist