Marketing Operations

• Communicate product stories across Papers AG's portfolio of brands
• Build automated content workflows and maintain content infrastructure
• Run multi-channel growth campaigns from start to finish
• Maintain attribution tracking and data analytics pipelines
• Translate complex technical capabilities into clear, audience-appropriate stories
• Collaborate with product and engineering teams to ensure technical accuracy
• Execute integrated campaigns across communities, social channels, search, newsletters, loyalty programs, influencers, paid ads, and landing pages
• Coordinate external PR firms and campaign support providers when needed
• Maintain and scale lifecycle workflows, lead scoring, drip sequences, and automated triggers
• Design, set up, and evaluate weekly A/B and multivariate growth experiments
• Build, maintain, and optimize AI-driven content pipelines
• Establish human-in-the-loop QA for AI-generated copy, visual assets, landing pages, and email sequences
• Iterate, standardize, and version-control prompts, design systems, and context workflows
• Track content throughput, error rates, and time-to-market reduction
• Implement and maintain event tracking, pixels, UTM parameters, and server-side tracking
• Own multi-touch attribution models for pipeline generation, conversions, and revenue
• Audit marketing data across CRMs, marketing automation platforms, and internal databases
• Build and manage real-time dashboards for CAC, LTV, conversion rates, and ROI
• Take ownership of the marketing technology stack and establish baseline performance metrics
• Automate the core content generation pipeline and establish QA workflows
• Launch at least two multi-channel growth experiments within 90 days

Explore Growth & AI Marketing Operations Specialist at Papers. Review requirements and application details.