Marketing Operations

• Maximize the efficiency and effectiveness of marketing programs through technology, data, and process optimization
• Lead evaluation and implementation of marketing technologies
• Oversee marketing automation and CRM integrations
• Manage lead processes to improve conversion and pipeline performance
• Execute email campaigns and develop and maintain marketing performance reporting
• Deliver insights that inform business decisions
• Collaborate with Demand Generation, Sales Rev Ops, and CRM teams across the customer journey
• Provide strategic direction, project management support, coaching, and professional development to the marketing operations team
• Report to the Chief Marketing Officer
• Own end-to-end HubSpot marketing automation processes and workflows
• Oversee, implement, analyze, and optimize automated marketing programs
• Develop audience segmentation strategies and customer-targeted messaging
• Conduct A/B testing and experimentation and recommend campaign improvements
• Monitor and optimize lead scoring and lead nurturing programs
• Project manage and execute email marketing campaigns, including workflows, tests, sends, database maintenance, copywriting, and data analysis
• Protect email service provider reputation and ensure deliverability and compliance
• Improve contact database health, preference and subscription management, and compliance
• Maintain and implement marketing technology capabilities across multiple platforms
• Integrate platforms, manage updates, troubleshoot, and maintain data hygiene and integrity
• Maintain HubSpot data and Salesforce Inclusion List
• Track platform performance against KPIs and improve conversion paths and funnel efficiencies
• Develop marketing technology strategy and evaluate new platforms and automation options
• Assess the marketing technology portfolio and optimize tasks, including through AI
• Manage vendor relationships, contract negotiations, service-level agreements, budget planning, and contractors
• Liaise with Applications and Salesforce development teams and oversee requirements, testing, and deployment
• Generate regular KPI reporting on inbound leads, lead generation and paid efforts, customer lifecycle, attribution, content marketing, and email marketing
• Create and maintain reporting dashboards and develop UTM campaign strategy

Marketing Operations jobs in Virginia

Director, Marketing Operations