Marketing Operations

• Execute email marketing campaign operations, including project management, audience segmentation, program builds, workflow setup, personalization, QA, deployment readiness, performance tracking, and post-launch optimization
• Liaise with external partners and vendors to design, build, and refine mobile-first email marketing templates
• Maintain the global editorial calendar, CRM campaigns, campaign naming conventions, taxonomy, and tracking systems
• Plan and analyze A/B tests, develop hypotheses, interpret results, and document learnings
• Compile and maintain monthly marketing metrics, support dashboard inputs and recurring reporting, and analyze channel, campaign, funnel, and database performance
• Build, test, and publish website pages through Cielo’s content management system while supporting content accuracy, AEO/SEO readiness, user experience, accessibility, and web governance
• Improve CRM database health by resolving duplicate, invalid, incomplete, suppressed, noncompliant, and incorrectly associated records
• Import and validate contact lists, including field mapping, source documentation, consent or suppression checks, and campaign association
• Evaluate lead quality from advertising, content syndication, events, and other acquisition channels; update CRM data to support lead routing, follow-up, and reporting
• Support daily marketing technology operations by troubleshooting platform issues, documenting processes, coordinating with stakeholders and vendors, and improving workflows and data flow
• Use project management applications such as Monday.com to track projects, campaigns, actions, and email communication schedules
• Adapt email promotion plans to content readiness and last-minute scheduling changes
• Apply best practices in digital marketing, marketing operations, marketing automation, CRM, analytics, privacy, deliverability, and web strategies
• Lead or participate in additional projects as assigned

Explore Marketing Operations Specialist at Cielo Talent. Review requirements and application details.