Onboarding Specialist

• Design and optimise onboarding journeys for accountants and bookkeepers partnering with Xero
• Own the acquisition and onboarding performance funnel
• Map product, digital, AI and human-led touchpoints across entry points and partner segments
• Use research, behavioural data and funnel analytics to identify friction and improvement opportunities
• Design and run experiments testing onboarding models, offers, messaging and channel mixes
• Use propensity scoring and AI-powered personalisation to target the right partner and action
• Turn experiment results into a prioritised roadmap
• Partner with Product, Marketing, Sales, Customer Success and regional go-to-market teams
• Scale successful approaches into globally aligned playbooks adaptable by regional teams
• Build tracking, campaign briefs and playbooks
• Develop personalised onboarding strategy for priority segments
• Run a cross-channel experimentation roadmap
• Design post-activation workflows and an attribution framework linking journey work to revenue, partner growth and early engagement

Onboarding Specialist jobs in California

Senior AB Journey Manager – Onboarding